Sound like your firm?

Hi, I'm Adam Sussman, CEO of FlipType. We work with environmental firms that are trying to make AI useful in the real world, not just interesting in a demo. Right now, the technology is moving quickly, but for most firms, the harder question isn't whether AI can do something, it's where it genuinely helps and what has to stay protected. and how the work should change without compromising the quality clients rely on. When the path is less clear, we work with leadership to map the workflow, identify the friction, and determine where change will actually make a difference. When the opportunity is already clear, we help teams build practical capability, using AI in the work they do every day, with the right context and judgment still in the room. Everyone agrees we need AI. What exactly are we doing? We bought the tool. Everyone said we had to have it. Right, but what are people actually using it for? So, anyone have a plan to get everyone using it responsibly? I heard another firm built an internal AI team. Doing what? I don't know, but we're falling behind. I hear some are moving away from hourly billing. How are people getting on with AI day-to-day? Good. Pilot’s running, 20 users. How are we measuring it? Plan to take it to the whole firm? Hard to say. Not many have engaged. People aren't embracing it. So who's accountable for fixing that? Everyone agrees, learning AI is worth the time. The problem is getting 500 people up to speed, not one team. A small group of early adopters are figuring it out alone. Most of the firm's afraid to touch it. So nobody's really driving this. We don't have to reinvent this. There are people who run AI rollouts for consultancies every day. Let's call one. I keep hearing the same thing. Nobody knows where to start with AI. Our workflows run through 20-year-old files. Nobody owns them. Hardly anyone understands the full process. Then we do a diagnostic first. Understand the actual process, who owns it, where it breaks. Then AI has something to improve. Jane, this source doesn't exist. But I gave it the project files. It's not in them. Then it made it up. Oh man, AI is making things up in our client report. Who else uses this prompt? Everyone. I've sat in this conversation at firm after firm, different offices, same question. It's not a sign a firm is behind. It's the work of deciding how AI should fit into a real business. If these conversations sound familiar, let's talk. Whether you need to map your workflows or bring your teams up to speed with AI training, we'll help you find the right starting point.